In an era where online shopping dominates, one comfort footwear brand has mastered the digital landscape. Its sales have surged with impressive double-digit growth for several consecutive years. This success story is largely powered by strategic internet retail partnerships.
The force behind this rise is the Easy Street Shoe Company. This manufacturer calls New Hampshire home. For nearly two decades, President Keith Gossett has provided steady leadership. His 18-year tenure has guided the firm through consistent expansion.
This company doesn’t just produce one popular line. It crafts three distinct brands under its umbrella. Each collection caters to women who prioritize comfort but refuse to sacrifice a fashionable look. The primary focus is on the demographic of women aged 40 and over.
The brand’s philosophy is straightforward. It delivers moderately priced, quality footwear that fits perfectly. This approach addresses a specific need in the market. Many other labels overlook this dedicated niche of style-conscious consumers seeking all-day ease.
Our comprehensive guide will explore the heritage of this trusted name. We’ll look at its product collections, sizing innovations, and retail network. You’ll discover the expert insights that shape its continued resonance with loyal customers.
Key Takeaways
- The Easy Street Shoe Company, based in New Hampshire, is the manufacturer behind the brand.
- President Keith Gossett has led the company for 18 years, ensuring stable and experienced guidance.
- It produces three separate footwear lines: its namesake brand, Tuscany by Easy Street, and Bella Vita.
- The core target is women over 40 who value both comfort and contemporary style in their footwear.
- The company has enjoyed over a decade of growth, with recent spikes driven significantly by online sales.
- It succeeds by focusing on a specific, often underserved, niche in the comfort shoe market.
- This article will detail the brand’s history, product offerings, and key retail partnerships.
Commitment to Comfort and Quality
The foundation of Easy Street is built on a dual commitment to quality construction and everyday wearability. Its business model centers on comfort casuals available in an extensive range of sizes and widths. This ensures a precise fit for many foot shapes.
Most styles from this brand are priced between $49 to $59 retail. This moderate point makes quality comfort accessible to a broad customer base. The philosophy insists you never choose between feeling good and looking good.
Thoughtful design incorporates features like arch support and removable footbeds. Slip-resistant soles enhance safety and wearability. The company partners only with manufacturers who meet high standards for materials and size ranges.
Unlike labels chasing fleeting trends, Easy Street interprets fashion into wearable styles. Its target customer enjoys these designs day after day. The in-stock program supports retail partners with reliable inventory.
This eliminates frustrating wait times for shoppers. By focusing on comfort, quality, fit, and value, the brand has built a loyal following. Customers trust their footwear genuinely works for their lifestyle.
Who Makes Easy Street Shoes?
The story of this comfort brand is rooted in a unique corporate structure that prioritizes agility and direct leadership. The manufacturer is the independently owned Easy Street Shoe Company. This status is a significant advantage, freeing it from large corporate bureaucracy.
Decisions happen fast, allowing the team to seize new opportunities immediately. President Keith Gossett provides steady guidance. His 18-year tenure at the helm is built on a career spent entirely in footwear.
This deep industry knowledge shapes the company’s direction. The experienced team at its New Hampshire headquarters uses both instinct and data. They decide which styles to produce and keep in stock.
A key strategic strength is its portfolio of three distinct brands. Each serves a slightly different customer preference while upholding core values of comfort and quality.
| Brand Name | Style Focus | Key Feature | General Price Point |
|---|---|---|---|
| Easy Street | Classic comfort casuals | Wide range of sizes & widths | Moderate |
| Tuscany by Easy Street | European-inspired elegance | Crafted in Italy | Moderate to Premium |
| Bella Vita | Contemporary, trend-aware | Fashion-forward details | Slightly Higher |
This leadership and multi-brand approach create a resilient business. Listening to retailers and understanding customer needs drives ongoing success. It’s a proven formula for growth in a competitive market.
Our Brand Heritage & Legacy
While many brands chase fleeting trends, one company’s steady growth reveals a deeper commitment to its core audience. Its heritage is built on serving customers often overlooked by mainstream fashion.
For over a decade, the Easy Street Shoe Company has focused on this dedicated niche. This focus has created a legacy of reliability and trust.
Steady Growth Through the Years
Growth has been consistent for more than ten years. This is a remarkable achievement in a volatile industry.
Recent years saw acceleration. Double-digit sales gains became common, powered by online retail channels.
Internet partners reached new customers nationwide. These shoppers previously had limited access to the brand’s extensive fit options.
To meet this surge, Easy Street has massively expanded its available inventory. Stock levels are now four to five times higher than just six years ago.
President Keith Gossett projects the firm could double in size within five years. This growth stems from a proven formula: stay true to core values while adapting to new shopping behaviors.
Discover Our Footwear Collections
From casual daywear to elegant evenings, the collections offer a solution for each moment. When you shop this brand’s offerings, you find a complete wardrobe built for versatility.
Every style integrates thoughtful comfort technologies. These features ensure all-day wearability without sacrificing a polished look.
Casual Comfort Selections
The foundation is everyday ease. Flats, loafers, and casual sandals form this core group.
They include arch support and removable footbeds. Slip-resistant soles add safety for daily adventures.
Designs accommodate specific needs. Wide toe boxes help those with bunions. Adjustable straps allow a custom fit.
Lightweight, flexible construction makes these shoes a pleasure to wear. They truly support an active lifestyle.
Evening Wear & Versatile Options
Special occasions demand elegance, not discomfort. The evening collection delivers just that.
Choose from low, mid, or high heel heights. Each option provides stability and style.
Boot selections are remarkably comprehensive. Find ankle boots, mid-calf styles, and knee-high designs.
Wide calf boots are a standout, solving a common fit challenge. Seasonal sandals round out the yearly wardrobe.
With about 50 styles per size and width, choice is abundant. A massive in-stock program keeps favorites available.
Precision in Sizing and Fit
Finding the perfect fit is a challenge many women face when shopping for footwear. For the Easy Street brand, precise sizing is not just a feature—it’s the absolute foundation of their entire business model. This commitment transforms frustration into a shopping experience filled with genuine choice.
Extensive Range in Sizes & Widths
An impressive 95% of their styles are made in four width options. These are narrow, medium, wide, and extra wide. This creates a total of 43 different size combinations.
The company sets a strict rule for production partners. They will not work with any factory that cannot support this full range. It’s a non-negotiable requirement that defines their niche.
| Width Option | Description | Best For |
|---|---|---|
| Narrow (N) | Slimmer profile through heel and instep | Feet that swim in standard widths |
| Medium (M) | The standard, most common fit | Average foot volume |
| Wide (W) | Added room in toe box and forefoot | Bunions or a wider forefoot |
| Extra Wide (XW) | Maximum volume throughout | Swelling or needing orthotic space |
Custom Fit Solutions for Every Foot
This dedication goes beyond just offering multiple widths. Features like removable footbeds allow for personal orthotics. Adjustable straps help fine-tune the fit for unique foot shapes.
For someone who wears a hard-to-find size, like a 10 wide, the selection is vast. She can choose from about 50 different styles. Other brands might offer only two or three options.
President Keith Gossett has stated clearly that abandoning this commitment would be fatal. The company wouldn’t last five years. They’d become just another label competing only on style, losing what makes them unique.
Retail Partnerships and In-Stock Advantages
The ability to restock best-selling styles quickly is a luxury few wholesalers can provide. This is where the Easy Street brand builds its strongest alliances. Their comprehensive in-stock program turns inventory management from a headache into a strategic edge.
Warehouse shelves hold upwards of 500,000 pairs of select items. This massive inventory represents a four-to-five-fold increase from just six years ago. It’s a tangible commitment to meeting demand.
For partners, this means filling gaps immediately. Independent boutiques and major chains alike avoid waiting months for production runs. Customer satisfaction soars when the right size is always available.
Reliable Inventory & Support for Retailers
This system is crucial for modern drop-ship arrangements. The company ships directly to the end customer on behalf of the retailer. In these cases, the customer experience reflects on both parties.
Disappointing a retail partner’s customer is absolutely taboo.
This philosophy drives investment in quality control and timely shipping. Reliable inventory levels create a fundamental competitive advantage. Few wholesalers are willing or able to replicate this model, making this comfort footwear label an invaluable partner.
Digital Revolution in Footwear Shopping
Online marketplaces have unlocked unprecedented access to specialty comfort shoes for a nationwide audience. This digital shift fuels remarkable growth for adaptable brands like Easy Street.
The brand’s online partners now drive a substantial portion of sales. They connect with consumers across the country who previously had no local access. This reach expands the customer base dramatically.
Easy Street’s drop-ship business grows exceptionally well. The company ships directly to shoppers on behalf of retail partners. This system reaches customers the brand never knew existed in its early years.
Some large e-commerce platforms embrace the full collection. They request every available style instead of cherry-picking a few. This aligns with the massive in-stock program.
Italian-made designs from the Tuscany collection achieve notable success. Every one appears among the current top 15 drop-ship selling styles. Their quality and elegance resonate online.
When customers shop digitally, they seek choice above all. The ability to browse countless options for precise fits is key. The brand’s extensive sizing and width offerings translate perfectly to this environment.
Online retailers increasingly seek exclusive patterns to distinguish their offerings. This creates significant opportunities for developing custom styles. Strategic positioning in the digital age ensures continued relevance and growth.
Unbeatable Shipping Options and Free Shipping
The promise of free shipping has transformed from a nice perk into a fundamental expectation for shoppers. This brand’s retail partners meet that demand head-on.
They often provide free shipping both ways. This policy removes all financial risk for the customer.
Seamless Delivery Services
Shoppers can order several styles and sizes to try at home. Some even receive essentially a personal shoe store with twenty-five pairs at their doorstep.
These generous return policies smash traditional online barriers. For a label focused on precise fit, this is a game-changing strategy.
Behind the scenes, easy street maintains rigorous standards. Their fulfillment performance directly impacts a partner’s reputation.
| Shipping Model | Key Operational Focus |
|---|---|
| Consumer Direct (Drop-Ship) | Single-pair accuracy & speed; direct-to-customer delivery. |
| Bulk Fulfillment | Hitting exact delivery windows for thousands of pairs (e.g., TV retailers). |
Whether for one pair or ten thousand, easy street delivers with reliability. This seamless service is a cornerstone of their partnership success.
Expert Insights on Comfort and Style
The most effective growth strategies often stem from a leader who has worked on both sides of the retail counter. This dual perspective is a cornerstone of the easy street brand’s steady evolution.
President Keith Gossett brings decades of footwear industry experience to his role. His time in retail management provides invaluable insight into both wholesale and consumer challenges.
Keith Gossett’s Perspective
His leadership philosophy centers on active listening. Gossett believes every retail partner has valuable contributions to make.
He describes himself as a conservative businessman and an optimist. This means he focuses on realistic opportunities, not industry doom-and-gloom.
Innovative Growth Strategies
The approach involves committing fully to core strengths. The team continuously looks for enhancements that serve loyal customers.
A prime example is the new Easy Motion sub-brand. It features technical, orthotic-designed casual comfort footwear.
This line maintains accessible pricing and extensive sizing. It adds advanced comfort technology for a better experience.
Growth strategies also include expanding the made-in-Italy program. The Tuscany collection has attracted new shoppers drawn to its craftsmanship.
| Strategy Focus | Key Action | Customer Benefit |
|---|---|---|
| Core Commitment | Maintain extensive sizing & in-stock program | Reliable fit & immediate availability |
| Strategic Innovation | Launch Easy Motion technical line | Enhanced orthotic support in casual styles |
| Portfolio Expansion | Grow Italian-made Tuscany offerings | Access to European craftsmanship & elegance |
Gossett’s candid honesty provides a refreshing perspective. This authenticity extends throughout the entire business approach.
Made in Italy: A Mark of Excellence
Access to premium Italian-made shoes has historically been limited for many consumers. Traditional European brands often offer a narrow range of sizes. This leaves shoppers needing wide or narrow fits without options.
The Easy Street brand has changed this landscape.
Tuscany by Easy Street Collection Spotlight
This changed with the Spring 2014 debut of the Tuscany line. The collection’s performance has been absolutely fantastic, surpassing all expectations. It proved a clear demand for Italian craftsmanship in extended sizes.
What sets these designs apart? The attention to detail is remarkable. Superior materials and intricate weaves create a distinctly elevated aesthetic. Retailers can spot the Italian-made pairs instantly in a mixed room.
Every style from this line ranks among the current top 15 drop-ship sellers. This demonstrates strong customer approval. The blend of Old World artistry and modern comfort resonates deeply.
Made in Italy holds significant cachet. Now, that prestige is available in hard-to-find sizes like 10 wide or 12 narrow. The collection attracts new buyers while delighting loyal patrons.
Due to this success, the company is expanding its Italian program. More sophisticated patterns and styles are in development. This commitment brings European elegance to an even broader audience.
Conclusion
The journey to find comfortable, stylish shoes in the right size often ends with a brand built on a simple, powerful idea. The Easy Street Shoe Company proves that focusing on a specific customer creates lasting success.
Its commitment to extensive sizing, quality materials, and reliable inventory transforms shopping. You move from frustration to finding perfect pairs that support your day.
With three distinct collections, this manufacturer offers solutions for every need. From casual wear to Italian-crafted elegance, the options are comprehensive.
The future is bright, with innovations like orthotic-focused designs and expanded European offerings. This brand knows its audience and serves them with unwavering dedication.
